Frontier Ranch
Capital Campaign

This project started off as a plan to build a capital campaign to restore the Young Life camp Frontier Ranch. This initial plan was to develop a look and feel that could mesh nostalgic visuals with modern design and communication language. Since this capital campaign would need to inspire and grab the attention of donors, I took a more minimalist approach. Inspired by the original campaign name, the Next Frontier, and the mountain peaks surrounding the camp, I worked to create a logo that could use elements of both to make a unique brand identity. Negative spaced NF mimic the shapes of the mountain peaks near the camp to create a unique mark that could be used in versatile ways.