Young Life Racing Brand Identity

In 2025, Young Life was gifted a sponsorship for the Nascar Xfinity Series. We were tasked with designing a logo and visual direction inspired by everything racing. Some of my final sketches and ideations are what we see today in the final logo. This new logo has since been prominently featured on merchandise and communications, helping to represent Young Life’s spirit of adventure and community engagement. The logo’s design integrates sleek, modern elements with a high-speed aesthetic, while maintaining consistency with the Young Life brand. I was tasked to utilize Blender as well to render a mockup of the livery design for early communications. These 3D visualizations showcase how the brand adapts dynamically to different surfaces, enhancing brand visibility on cars and merch.